Which WCAG criterion this fails
- Does not meet 1.3.1 Info and Relationships (Level A)
How to fix it on WooCommerce
Everything below is done from Appearance > Theme File Editor, or your child theme over SFTP. Take a copy of the theme before editing.
- One <h1> per page: the product title on a product page, the collection title on a collection page, the store name or hero headline on the homepage.
- Section titles under it are <h2>. Sub-parts of a section are <h3>. Never jump from h2 to h4.
- Most theme sections expose a "heading size" setting in the customizer — that changes the visual size only, not the level. Do not use a smaller heading tag to make text look smaller; use the size setting or CSS.
- Search the theme for the offending heading level and correct the tag, keeping the class that controls appearance.
- Do not use a heading tag for text that is not a heading (prices, badges); switch those to <p> or <span>.
Where this usually lives
Template files in your child theme, block editor heading levels, and woocommerce/single-product/title.php
Paths given for Storefront, Astra, Flatsome and other WooCommerce themes. A heavily customised theme may differ; the CSS selector in your scan report points at the exact element.
Code
<!-- Wrong: level skipped, tag chosen for size -->
<h2>Featured products</h2>
<h4>New arrivals</h4>
<!-- Right: correct level, size via class -->
<h2>Featured products</h2>
<h3 class="h4">New arrivals</h3>How to confirm it is fixed
Re-run the scan. This rule should drop out of the findings entirely. If the instance count falls but does not reach zero, the same defect exists in another template — product cards and quick-view modals are the usual second home for it.
Effort: medium. Rule id: heading-order (axe-core).